Zen Planner Benchmark Surveys

Frequenly Asked Questions


Last year we launched our first-ever Affiliate Gym, Martial Arts, Boutique Fitness and Yoga Benchmark Reports, providing fitness business owners with the industry's most detailed financial performance data. Survey collection for the 2017 Benchmark Reports is now closed.

I'm interested in taking the survey. How do I take it?

We have closed our surveys for the 2017 Benchmark Reports. Please keep an eye out for the surveys next November, as we'll continue to develop new reports each year.

What are these Benchmark Reports you speak of?

Our 2016 Benchmark Reports identify what leading affiliate gyms, yoga studios, boutique fitness studios and martial arts schools are doing to create financial success for themselves. We share valuable benchmark data including demographics, facility size, profit-loss analysis, average staff salaries and much more. Get your free copy today!

Why create these reports?

To help ensure your success. We are commonly asked about best ways to run a fitness business. We hear questions like:

  • What can I do to ensure my business is successful?
  • What are the best ways to increase profitability?
  • How can I create the best experience for my members?
  • Which marketing tactics are the most successful for business owners like me?

This report is aimed at helping you answer these questions, allowing you to make strategic decisions to improve your business in the upcoming year.

How long does the survey take to complete?

Between 10-15 minutes. We recommend having information about your member base, financials, staff members and marketing efforts on hand before starting.

You mentioned prizes, tell me more!

As a way to thank you for taking the survey, we're giving away a grand prize of one $1,000 Visa gift card to one random participant. We're raffling off five $250 Visa gift cards to participants as well.

What else will I receive?

By taking this survey, you're providing invaluable data that will allow us to create our 2017 Benchmark Reports. By completing the survey, you'll receive an advanced copy of the report once it's ready.

Will you share my personal information?

Absolutely not. Your personal information is your information and we will protect it as we have with all of our customers for over a decade. Information obtained will not be sold or distributed to third parties. Our reports will include summary data only; no personal or identifiable information will ever be shared. 

Who is Zen Planner?

We make fitness businesses wildly successful, to transform the hearts, minds and bodies of their communities. With member management software, Integrated Websites, advanced marketing, enhanced retention and member self-service capabilities, you have everything necessary to spend less time behind your desk and more time changing lives.